In 2009 Assembly Creative was hired to help Wieden+Kennedy develop 3D concepts for a pitch to Nike. Given a tight deadline we successfully developed multiple 3D concepts for Nike's Pro Combat apparel line. Our work helped W+K define a look and 'character' for the Pro Combat brand. Soon after, David Fincher directed the national broadcast spot titled "NIKE Pro Combat: Trail of Destruction (Alter Ego).
See more preliminary/unused concepts below:
See more preliminary/unused concepts below:
Nike Pro Combat | Wieden + Kennedy | Preliminary 3D render concept
Nike Pro Combat | Wieden + Kennedy | Preliminary 3D render concept
